TIP 1

Incorporate wall art into your display with the rest of the homewares range, layering it from the floor upwards. It captures the attention of customers and clearly displays the aesthetic of the range.

TIP 2

Get creative with your WoodWick displays, organising according to colour and sizes, layering them to create depth and utilise space. You can group scents based on whether they are warm toned, or cool toned. You can also create patterns and repeat across multiple shelves.

TIP 3

Maximise space by building complementary products into your display (e.g storing cushions in baskets). If saving space is the goal, aim to build upwards. Having multiple shelves saves ground space, and also has the ability to put best-selling products at eye-level.

TIP 4

Don't underestimate the power of packaging! Incorporate it into your display for visual impact and to highlight gift box solutions available for customers. Many products are perfect for gifting others, so seeing well-designed and quality packaging is a great way to display how the product will be received from start to finish.

TIP 5

Get creative! Add plants and dried flowers to your display to draw customers in and help them visualise the range in their own home. Sometimes, you'll find that a display has gaps, or isn't as attention grabbing as you'd hoped - and this is the perfect opportunity to display complementary greenery.

Looking for more merchandising information? Follow us on Pinterest!