WE'VE COME UP WITH 5 WAYS TO INCREASE ADD-ON SALES INSPIRED BY YOUR IN-STORE MERCHANDISING!

TIP 1: UTILISE COUNTER DISPLAY UNITS

Encourage last minute purchases by using CDUs. Since these displays are designed for the counter, you can be sure that customers won't miss them. They're eye-catching, organised and provide a hassle-free shopping experience. A perfect example is Pocket Promises - small but meaningful products sure to trigger that impulse buy.

TIP 2: GROUP ARTWORK TOGETHER

Display wall art or framed canvases side by side to encourage multiple purchases. Create a space that they can replicate at home, coordinating themes and colours. Having artwork displayed in 'sets' will encourage the purchase of them all, but also give the customer the chance to compare, and buy their favourite piece if they are limited on space.

TIP 3: INCLUDE GREENERY IN YOUR DISPLAY

Go one step further and enhance the visualisation of your products. Merchandise Positive Pots with plants or dried flowers to make them stand out. Greenery - whether real or fake, is a great eye-catcher and space filler. You can create depth by using larger plants in the back, with shorter ones in the front, as well as stacking products on their packaging, ensuring items further back are still visible.

TIP 4: USE COASTERS TO ADD DEPTH

Full of colour and taking up minimal space, coasters are the perfect item to add to your displays. Placing your CDU in front of larger items will at an extra layer of products, and their small size and weight encourages that last minute grab. If you don't have a CDU, replicate the perfect table setting by utilising placemats, mugs, tumblers, glassware, and floral arrangements alongside your coasters.

TIP 5: MERCHANDISE WOODWICK FRAGRANCES INTO OTHER DISPLAYS

Candles create the perfect ambience and go with all styles of home décor, but if all your candles are limited to one area, there's a chance they could be overlooked. By sprinkling them within other displays, you create the perfect add-on. Colour coordinate your WoodWick scents with matching décor to create aesthetic appeal, and include more than one size to offer options. Leave hints all around the store that your customers new favourite scent is waiting undiscovered, just around the corner.